Fan Capture results live in two places: the Audience page, for the artist as a whole, and the Fan Capture tab, link by link. Three numbers carry most of the story: Views/Scans, Recognized Visitors and Identified Fans.
The three numbers
Views/Scans: every visit to a link, including QR scans and repeat visits from the same person. This is how much attention the link gets.
Recognized Visitors: the unique devices that visited. One fan clicking ten times counts once. This is how many people the link reached.
Identified Fans: fans who submitted their details through a Form link. These are fans the team can contact. Direct and Marquee links show a dash here, because only Form links collect details.
The Audience page
Go to Audience. The header shows the artist's totals for the period picked top right: Followers (total), New Followers, Active Audience and Recognized Visitors, each compared with the previous period.
On the Overview tab:
Signal Briefing flags changes worth a look, including Fan Capture ones, such as a link that gets attention without capturing fans.
The Fan Capture card on the right lists the active links with their Views and Recognized Visitors. View All opens the full table, and Create Fan Link starts a new one.
The Fan Capture tab
Open Fan Capture for the link-by-link view. The Fan Capture Links table shows each link's type, URL, Views/Scans, Recognized Visitors, Identified Fans, Created date and Pixels & Cookies. Results follow the period picked at the top of the page.
How to read them
Many views, few recognized visitors: the same people come back to the link. Typical for a bio link a core group uses.
Many recognized visitors, no identified fans: the link reaches people but captures nobody. Put a Form link in front of the next offer.
Identified fans divided by recognized visitors: the share of reached people who gave their details. Compare it between Form links to see which offer works.
Zero on a link: usually the link was never put in front of fans, or an old link is still in use somewhere. Check where it was shared before reading it as no interest.
Compare links that share a purpose, such as all ad sets of one campaign or all shows of one tour. That is where a clear link naming habit pays off.