Learn Center
Where users can learn about the music industry
Modern Music Industry Landscape 2026: Streaming Economics GuideUnderstand the three-tier label system, streaming economics, and what drives sustainable artist careers. Learn why 2% of fans generate 18% of your streams.
How Streaming Economics Work: Real Math Behind Artist PayLearn why 1 million streams pays $2,000-3,000 net and how 500 engaged fans can generate $40,000+ annually. Real streaming math every artist needs to know.
The Three-Tier Label System ExplainedCompare major labels, independent labels, and distribution services. Learn royalty rates, contract terms, and how to evaluate which path fits your music career.
Music Copyright Explained: Understanding the Dual Copyright SystemLearn how music's dual copyright system works. Understand composition vs. master rights, register properly, and collect all royalties your songs generate.
What Artist Managers Actually DoLearn what artist managers do, commission rates (15-20%), contract terms, and when you need management. Complete guide for music professionals and artists.
Complete Music Release Checklist: Week-by-Week GuideStep-by-step music release checklist covering distribution, Spotify pitching, pre-save campaigns, content creation, and post-release promotion. Free template.
Editorial Playlist Pitching Masterclass: Complete GuideLearn how to pitch editorial playlists on Spotify, Apple Music, and more. Includes metrics curators evaluate, pitch templates, and platform-specific strategies.
TikTok Creator Campaign Strategy: Complete Guide 2026Learn how to run TikTok creator campaigns for music promotion. Covers creator tiers, budget allocation, briefing templates, and measuring campaign success.
A/B Testing Singles: Data-Driven Release Strategy GuideLearn how to A/B test singles before committing marketing resources. Covers the Camila Cabello method, testing frameworks, metrics interpretation, and timing.
Meta Ads for Music Discovery: Complete Campaign GuideLearn how to run effective Meta ads for music promotion. Covers campaign structure, audience targeting, creative best practices, budget allocation, and tracking.
Retargeting Campaigns for Musicians: Complete GuideLearn how to build effective retargeting campaigns for music promotion. Covers pixel setup, audience building, campaign structure, creative strategy, and optimization.
Email List Building for Musicians: Complete StrategyLearn how to build a high-converting email list for music promotion. Covers capture points, lead magnets, welcome sequences, platform selection, and optimization.
Email Welcome Sequence for Musicians: Complete GuideLearn how to build the perfect email welcome sequence for your music career. Covers timing, templates, subject lines, automation setup, and optimization tactics.
GRiZ SMS Case Study: 98% Conversion Rate on Merch DropsLearn how electronic artist GRiZ achieved a 98% SMS conversion rate on merchandise drops. Covers list building, messaging strategy, platform setup, and tactics.
LaRussell Case Study: $100K from Direct Fan Sales via EVENLearn how independent artist LaRussell generated $100,000 in direct sales through windowed releases. Covers tiered pricing, platform setup, and implementation.
60/20/20 Content Framework: Discovery, Connection, ConvertLearn the 60/20/20 content framework for musicians. Balance discovery, connection, and conversion content to grow your audience and drive streaming and sales.
Olivia Dean Case Study: Building a Career with AuthenticityLearn how Olivia Dean built a sustainable music career through consistent releases, era storytelling, and team loyalty. Covers her full rollout strategy and tactics.
Mac DeMarco Case Study: Building a Career on ImperfectionLearn how Mac DeMarco built a decade-long career by embracing imperfection. Covers recording philosophy, counter-cultural positioning, and practical tactics.
The Beaches: 300% Email List Growth in 30 Days Case StudyLearn how Canadian rock band The Beaches grew their email list from 1,500 to 6,000 subscribers using gamified Instagram DM campaigns. Strategy breakdown inside.