Here’s a parallel article for Meta, aligned in structure and tone, but positioned around how Meta’s ecosystem actually works:
What You’re Setting Up
Meta uses a Pixel ID to track activity and build audiences across its platforms.
Once installed, the Meta Pixel allows you to:
Track fan interactions
Build custom audiences
Retarget fans across Facebook and Instagram
For AndR Fan Capture, a single Pixel ID is all you need to get started.
Why This Matters for AndR
Every Fan Capture click is intent.
When you connect your Meta Pixel:
Every fan interaction becomes part of your retargeting audiences
You can reconnect with fans after they leave your link
You build a persistent audience layer across campaigns, releases, and tours
This turns Fan Capture into a continuous growth system, not just a redirect.
If you haven’t set up your links yet, start with Setting Up Fan Capture Links.
Step-by-Step Setup
If you’ve run ads before on Meta, you may already have one or more Pixels.
Unlike some platforms, Meta allows you to use multiple Pixels across different campaigns, brands, or collaborators.
Choosing your setup
Use one Pixel if you want a unified audience across everything
Use multiple Pixels if you want clean separation between campaigns or stakeholders
Both approaches work inside AndR. The structure depends on how you want to operate your audience layer.
1A. I already have a Meta Pixel I want to use
Go to Events Manager inside Meta.
Select the Pixel you want to use and copy the Pixel ID.
You can choose:
A single Pixel for your entire artist ecosystem
Multiple Pixels for different campaigns, partners, or releases
This gives you flexibility in how you segment and activate audiences.
1B. I don’t have a Meta Pixel yet or want a new one
In Events Manager:
Click Connect Data Sources
Select Web
Choose Meta Pixel (sometimes shown as Dataset depending on UI updates)
Create a new Pixel and name it based on your use case
For example:
Artist-level Pixel
Album or campaign-specific Pixel
Collaboration or label Pixel
Once created, Meta will generate your Pixel ID.
You do not need to install any code manually for AndR.
Important nuance
Meta is gradually shifting language from “Pixel” → “Dataset”, but:
The Pixel ID still exists
It’s still what you paste into AndR
Functionally, nothing changes for your setup
2. Add Your Pixel to AndR
Now go to your Fan Capture setup inside AndR.
In the Linked Pixels section
Paste your Meta Pixel ID
That’s it.
Every fan who clicks your Fan Capture link will now trigger a PageView event before reaching the destination.
No scripts, no manual installation, no dependency on the destination platform.
What this unlocks
You can now:
Capture high-intent fans at the moment they act
Build Custom Audiences inside Meta
Retarget fans across Facebook and Instagram
Optimize campaigns using real engagement data