What You’re Setting Up
TikTok uses a Pixel ID to track activity and build audiences inside its ad platform.
Once connected, the TikTok Pixel allows you to:
Track fan interactions
Build custom audiences
Retarget fans across TikTok
For most AndR setups, a single Pixel ID is enough to get started.
Why This Matters for AndR
Every Fan Capture click is intent.
When you connect your TikTok Pixel:
Every fan interaction becomes an audience signal
You can re-engage fans after they leave your link
You build a persistent audience layer across campaigns and releases
This turns Fan Capture into a system that compounds over time.
If you haven’t set up your links yet, start with Setting Up Fan Capture Links.
Step-by-Step Setup
If you’ve run ads before on TikTok, you may already have a Pixel.
1A. I already have a TikTok Pixel
Go to TikTok Ads Manager.
Navigate to Assets → Events.
Select your Pixel and copy the Pixel ID.
1B. I don’t have a TikTok Pixel yet
Inside TikTok Ads Manager:
Go to Assets → Events
Click Connect Data Source
Select Web
Choose TikTok Pixel
Click Create and name your Pixel
Once created, TikTok will generate your Pixel ID.
Important nuance
TikTok may also offer:
Events API (Server-side tracking)
Partner integrations
For AndR, you only need the Pixel ID. No additional setup is required.
Do you need to install anything?
No.
TikTok will suggest installing code on a website, you can skip this.
AndR handles the event firing on the redirect layer.
2. Add Your Pixel to AndR
Go to your Fan Capture setup inside AndR.
In the Linked Pixels section
Paste your TikTok Pixel ID
That’s it.
Every fan who clicks your Fan Capture link will now trigger an event before reaching the destination.
What this unlocks
You can now:
Capture high-intent fans at the moment they act
Build Custom Audiences inside TikTok
Retarget fans across future campaigns
Optimize performance based on real engagement
Important Notes
You typically only need one Pixel per ad account
You can reuse the same Pixel across all Fan Capture links
Do not create separate Pixels unless you need strict separation between campaigns or partners
Pixels fire on the AndR redirect layer, before the fan reaches the destination.
If your audience includes European fans, make sure your consent mode is configured correctly.
Read Fan Data, Consent, and the Law before activating tracking.
TikTok is where discovery happens.
Fan Capture makes sure that discovery becomes an audience you can reach again.