Following Data Strategies
Growth tactics for audiences that are following you as an artist
11 articles
Digital Presence
Making sure your fans can find you online.
Building Your Electronic Press Kit: Complete EPK GuideLearn how to create a professional EPK for musicians. Bio writing, photo requirements, music presentation, video content, press coverage, and hosting options.
How to Build Fan Journeys: From Listener to SuperfanMap the five-stage fan journey from discovery to advocacy. Learn what content, touchpoints, and metrics drive conversion at each stage of fan development.
Paid Conversion
Paid ads to convert fans
Retargeting Campaigns for Musicians: Complete GuideLearn how to build effective retargeting campaigns for music promotion. Covers pixel setup, audience building, campaign structure, creative strategy, and optimization.
Lookalike Audience Building: Scale Paid Music AcquisitionLearn how to build high-converting lookalike audiences for music marketing. Seed audience strategies, platform comparisons, and testing frameworks explained.
Conversion Ad Creative for Musicians: A GuideLearn to create conversion-focused ad creative that drives email signups, pre-saves, and ticket sales. Includes video templates, testing frameworks, and landing page strategy.
Content Strategy
How to do content for an artist
60/20/20 Content Framework: Discovery, Connection, ConvertLearn the 60/20/20 content framework for musicians. Balance discovery, connection, and conversion content to grow your audience and drive streaming and sales.
Content Repurposing: One Video to 10+ AssetLearn the systematic framework to repurpose one performance video into 10+ platform-ready assets. Step-by-step batching workflow for TikTok, Instagram, YouTube, and more.
Instagram Reels Strategy for MusiciansMaster Instagram Reels for music promotion. Learn the algorithm signals, content formats, hook techniques, and posting strategy that convert Reels viewers into fans.